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SWTA Press Release: 2016 Spotlight Award Winners for Transit Marketing Excellence


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Spotlight Award Winners

The South West Transit Association (SWTA) announced its 27TH Annual Spotlight Award winners during the Transit Marketing Workshop held at Hilton Baton Rouge Capital Center, Baton Rouge, Louisiana. The SPOTLIGHT Award is the oldest transit marketing and advertising award given in the United States and is awarded for excellence in a total transit marketing campaign with a “biggest-bang-for-the-buck” emphasis.

The 2016 Spotlight award was presented to VIA Metropolitan Transit, San Antonio, Texas, for their Viva VIVA campaign. The campaign created a distinctive brand for VIVA culture, VIVA missions, and VIVA centro which draws inspiration from the unique colors and textures of the region. The routes connect the rich cultural, historical, and commercial corridors throughout the city center, reaching south to the San Antonio Missions World Heritage Site, north to the McNay Museum of Art, east to Sunset Station, and west to Centro Plaza at VIA Villa. The routes converge in the heart of downtown, at Alamo Plaza, the most-visited site in Texas.

All categories in the Spotlight and Hit-the-Spot competition are separated by transit rides provided per year. VIA competed in Category V, more than 20 million passenger trips annually, then won the over-all competition.

Other Spotlight award winners included:

In the 1 million to 8 million category, first place went to Rio Metro Regional Transit District, Albuquerque, NM for the“Balloon Fiesta & Rail Pass” multimedia campaign to provide a simple and convenient way to get the public to use the New Mexico Rail Runner Express to attend the Albuquerque International Balloon Fiesta.

In the more than 8 million, but fewer than 20 million category, first place went to Fort Worth Transportation Authority, Fort Worth, TX for their “How to Ride - Transit 101” multimedia campaign to reach Fort Worth residents that are interested in riding the bus but might be intimidated or have never been taught how to ride.

Four additional categories, called Hit the Spot awards, give transit systems many opportunities to show off marketing and education efforts in single element projects.

Hit the Spot - Print Media:

In the 1 million or fewer category first place honors went to CityLink Abilene, Abilene,Texas, for the CityLink Quarterly Map.

In the more than 1 million, but fewer than 8 million category first place went to Rio Metro Regional Transportation District, Albuquerque, New Mexico for In-Transit Magazine, Anniversary Issue.

Hit the Spot - Electronic Media:

In the more than 1 million, but fewer than 8 million category first place went to Rock Region METRO, Little Rock, Arkansas for rrmetro.org Rollout.

In the more than 20 million category first place went to Metropolitan Transit Authority of Harris County, Houston, Texas for New Bus Network - TV Single.

Hit the Spot - Social Media:

In the 1 million or fewer category the first place honors went to City of Greeley - Transit Services, Greeley, Colorado for It’s an ID Party, Yo!

In the more than 1 million, but fewer than 8 million category the first place honors went to Denton County Transportation Authority (DCTA), Denton, Texas for Hop on Board Blog.

Hit the Spot - Events:

In the more than 1 million, but fewer than 8 million category the first place honors went to Rio Metro Regional Transportation District, Albuquerque, New Mexico for Seniors Ride Free.

In the more than 20 million category first place went to Dallas Area Rapid Transit (DART), Dallas, Texas for Honoring Rosa Parks.

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