Oklahoma RTAP Fall Training Retreat
2014 CASTA/CDOT Fall Transit Conference and EXPO
SWTA Transit Marketing & 2014 Spotlight Awards
Join us for two full days of informative workshops, networking and the 27th Annual Spotlight Awards ceremony.
Special thanks to CART - the University of Oklahoma for hosting our conference this year.
If you attend, YOU CAN EXPECT
To SHARE great ideas that work
To HEAR how to better brand your transit system and communicate its benefits to the community
To EXPERIENCE real-world challenges and solutions transit marketing/media professionals face everyday
To LEARN about key messaging and social media techniques to reach local grassroots groups, the business community, and state/federal decision makers
See our preliminary schedule below
Workshop: $269, includes meals
Hotel: Embassy Suites and Conference Center, Norman, Oklahoma
SWTA Group Rate: $109 Double, $87 Single per night
The Spotlight Award honors outstanding work for a total transit marketing campaign. The award recognizes a total mixed-media marketing campaign that shows a unifying strategy, purpose or theme. This is typically an awareness building or educational campaign.
The Hit the Spot Awards recognize outstanding single event work created in a specific media type: New Media, Events, Print, and Electronic.
Entries are judged on the following criteria: 1) “Bang for the Buck Quotient” – impact or success relative to cost; 2) Appeal – overall campaign presentation; 3) Execution; 4) Message; 5) Quality of Production; and 6) Effectiveness.
Size Does Matter:
All sized systems are encouraged to submit their campaigns and projects from the largest multimedia, no-holds-barred campaign to the most direct marketing we do internally for our drivers in a Driver Appreciation event. We split the judging into market population sizes, so that similar sized properties are compared to their peers.
How to enter:
Follow the Submission Guidelines (pdf below) carefully as that is how your are judged. Submit online or mail a jump drive. All submissions must be accompanied with a Spotlight Submission Form (pdf below).
The 17th Annual National Tribal Transportation Conference
Expect some unique offerings at this year’s National Tribal Transportation Conference.
Don’t miss out on attending the premier tribal transportation conference in the nation!
This is the first time the conference will be hosted in Alaska.