Job Details

Denver RTD: Account Executive, Marketing


Description

Position Demographics -
Department: Communications
Reports to: Manager, Marketing Communications

Description of Work: This position develops and executes strategic marketing initiatives for the agency and its programs to ensure consistent marketplace brand and program awareness as well as market penetration across all media and serves as a primary client liaison and advisor.


Primary Duties

  • ESSENTIAL:
  • Develops and implements marketing and promotional plans for services and programs in print and on the web and identifies opportunities for ongoing project enhancements.
  • Establishes project parameters, components, and schedules and manages all components of the project lifecycle, including timelines and budget considerations.
  • Serves as point of contact and project consultant for assigned clients and programs.
  • Defines and executes project parameters, writes strong copy for programmatic initiatives, and develops pre- and post-project analysis and follow up to gauge results and guide efforts (ROI) against desired outcomes.
  • Develops, concepts, and writes original copy for advertising and promotional pieces, and translates across all media, including web, e-subscription services, and social media.
  • Acts as primary media and vendor contact for purchase of advertising space, air time and services.
  • OTHER:
  • All job-related duties as assigned.

Desired Education & Experience

  • Bachelor's Degree in Marketing, Communications, Advertising, or a related field.
  • A minimum of five years of experience as a marketing project coordinator, project consultant, or account representative in a fast-paced creative or marketing agency, studio, or in-house setting.
  • A minimum of five years of experience in client relations, with exceptional customer service skills.
  • A minimum of five years of experience developing marketing plans and strategies and writing creative, promotional, or advertising copy across media.

Desired Skills & Abilities

  • Proficiency in multimedia marketing tools including Web, web-based tools, social media, integration of interactive media into marketing plans, project research and analysis.
  • Proficiency with Microsoft Office Suite.
  • Ability to communicate effectively, orally and in writing.
  • Sound judgment.
  • Ability to manage time and workload effectively, which includes planning, organizing, and prioritizing with attention to detail.
  • OR An equivalent combination of education, experience, knowledge, skills, abilities.
  • The work environment and physical demands described here are representative of those required by an employee to perform the essential functions of this job with or without reasonable accommodations.
  • While performing the duties of this job, the employee is frequently required to sit and talk or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision and color vision.
  • The work environment is a typical office environment with minimal exposure to excessive noise or adverse environmental issues.
  • SAFETY: Promotes safety as agency's number 1 priority in decision-making, reporting, learning, mitigation and follow-up. Zero tolerance for unsafe conditions or acts. Promotes continuous improvement of safety culture.
  • COMMUNICATION (D): good written and verbal communication, organized thought processes, polite and respectful of others, adapts presentations to the audience
  • ANALYSIS/PROBLEM SOLVING: thoroughly thinks out and evaluates alternatives, innovative problem resolution, pro-active approach, initiative to resolve problems
  • WORKLOAD MANAGEMENT (D): works with little direction and supervision, timely completion of projects, makes time for unplanned assignments, adapts to changing priorities
  • ETHICS AND INTEGRITY: perceived fairness; tolerance; honesty; consistent in application of policies and procedures.
  • CONCEPTUAL THINKING: applies common sense, theory and experience to decision-making; interprets data for discrepancies and trends, and recognizes subtle patterns; identifies key issues or uses inductive reasoning in complex situations.
  • CUSTOMER FOCUS: communicates courteously and proactively, learns customer's short-and long-term needs, sees issues from customer's perspective
  • INNOVATIVE: generates and explores different, creative, imaginative or unique approaches; challenges conventional practices; thinks outside the box.

Salary Range

$60,135.00 to $100,225.00 Annually

Contact Info

Name Job Title Address Phone Number Fax Number Email Address
1660 Blake Street, Denver, Colorado, 80202 303-628-9000
Official Site »

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