Effective Marketing is communicating your story and the value of the services you provide to new and existing customers. Advertising, social media, proper branding, and public relations are some of the outreach tools that can help you effectively communicate your unique message. This training will help to pinpoint areas in your organization that need improvement while also exploring which marketing tools will be most successful. Attendees will receive a marketing tool kit to assist in their efforts to better connect with their customer base.
This technical assistance session focuses on navigating key regulatory requirements for urban transit agencies in Louisiana. Explore the latest updates and best practices concerning Public Transportation Agency Safety Plans (PTASP) and the foundational principles of Safety Management Systems (SMS). We will also cover Transit Asset Management (TAM) essentials to ensure long-term sustainability and compliance