South West Transit Association
LPTA Agenda
LPTA - Louisiana Public Transit Association *
*Louisiana Transit Agency Attendees Only
Monday July 28th
Effective Agency Marketing
9:30 am - 5:00 p.m.
Presenter: Lenzy Williams, Crown Consulting Group
Effective Marketing is communicating your story and the value of the services you provide to new and existing customers. Advertising, social media, proper branding, and public relations are some of the outreach tools that can help you effectively communicate your unique message. This training will help to pinpoint areas in your organization that need improvement while also exploring which marketing tools will be most successful. Attendees will receive a marketing tool kit to assist in their efforts to better connect with their customer base.
*Organize Strengths and weaknesses
*Building Strengths- improving weaknesses
*Getting excited about your services
*Importance of you mission statement
* Effective outreach
*Embracing social media
*Staying on course
*Measuring success
Louisiana Urban Technical Assistance
9:30 am - 5:00 p.m.
Presenters: JD Allen, Ed Elam & Colin Ash, Alliance Transportation Group ATG
This technical assistance session focuses on navigating key regulatory requirements for urban transit agencies in Louisiana. Explore the latest updates and best practices concerning Public Transportation Agency Safety Plans (PTASP) and the foundational principles of Safety Management Systems (SMS). We will also cover Transit Asset Management (TAM) essentials to ensure long-term sustainability and compliance