South West Transit Association

Michelle Robertson is a Native entrepreneur and marketing communications consultant with more than 15 years of experience in transit, nonprofit, and community outreach. She is the President of Grand Splash Marketing and co-founder of The Navigation Firm, a Native woman-led consulting agency advancing rural and Tribal transit strategy, planning, communications, and economic development.

Michelle has led multiple national award-winning campaigns, including OK Faces of Transit and Oklahomans for Mobility, both recognized for elevating awareness and support for public transportation across Oklahoma and beyond. She is widely known for her storytelling and communications strategy, helping organizations amplify their message, strengthen visibility, and build lasting community connections through authentic, relatable outreach.

Throughout her career, Michelle has collaborated with public agencies, Tribal nations, and community organizations of all sizes to design communications that move people—literally and figuratively. She is recognized for her creative approach, strategic thinking, and ability to turn complex initiatives into meaningful stories that inspire engagement and action.

A proud Wyandotte citizen and Cherokee Nation TERO-certified business owner, Michelle brings both cultural perspective and professional expertise to every project she supports, helping bridge relationships between communities, transit systems, and the people they serve.